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How To: Instagram For Business

3:00 PM

I've used Instagram personally for a few years now. I have had an Instagram account for my blog for about a year and never really did much to it because Instagram wasn't exactly blog or business friendly until now.



Now, I'm one of those people that don't keep up with updating my apps. I don't have them auto-update either so I just found out all the awesome new things Instagram has to offer and I thought I'd share them with you!

You can now connect more than one account so this is perfect when switching. There's no annoying log out and log in that needs to be done. This has caused me to be able to use my blog account a lot more often.



You have to start off with a personal account first. Simply go to your settings and select "Switch To Business Profile". This will prompt you to then connect your Facebook page. Yes, I said it! Facebook page! I'm stoked on that. Next you can enter in your business information like your email, phone number and address. Because I'm a blog, I just have my email here.




You'll then notice that your profile looks different. There is a "contact" button and analytics icon at the top.




This is the most exciting part for me because the "Insights" section will really help when it comes to  sharing. Here's the lowdown.

You can check your Impressions, Reach, Website Clicks and Followers. This pretty much eliminates the need to pay for a third party service to get this information. Horray for saving money!





You will also notice that there are buttons below your images. There's "promote" and "View Insights".  When you chose "Promote", there will be two options. You can either promote visits to your website or prompts to call or visit your business. This is a paid advertisement option with fees that you can set for as low as $1.




Aside from all of theses fabulous options, Instagram has now introduced stories as well. This can be found at the top of your feed where you can record or take a picture of something and have it posted. You can add text as well. These stories will only be posted for 24 hours so it plays off the whole Snapchat idea. This is a great way to get you noticed without having to constantly post. Two thumbs up!



If you haven't changed to a business account, I highly suggest it. Just like any other social media, it makes you look more professional and has added benefits.

Follow me on Instagram!



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12 comments

  1. Thanks for sharing at this week's Inspiration Spotlight party. See you again soon. Pinned & shared.

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  2. I dint even know you could do that so thanks for sharing x
    #PoCoLo

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  3. I'm like you with the never updating apps! :) Thanks for these great tips, I really need to get into Instagram more for my blog!

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  4. This is really useful, thank you. I'm doing a lot more on Instagram and am pinning for later so that I can go back and check in #PoCoLo

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  5. Useful post- and I do love a bit of data, so the insights are a win from me. I'm less convinced by the stories though. Thanks for sharing with #PoCoLo

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  6. What an informative post you have. I think I need to start thinking of using instagram for my business as well. Thank you for sharing at Talk it Up Thursday.

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  7. Hi! So glad I found this post from the Thursday Favorite Things Blog Hop / Linky Party. I've been wondering about Instagram for a long time so now I know where to start. Thanks for sharing! I featured this post in my blog hop post this week at http://mamaslittletreasures.com/ which will go live later this evening if you want to stop by and take a look. Also, I couldn't resist including a feature on your Pumpkin Spice post so I hope you don't mind that I'm telling all my readers and followers about YOU! I'll be working on my Instagram account set up tomorrow morning so I'll come looking for you and follow you then! Thanks again, Nina at Vintage Mama's Cottage

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  8. I had no idea - sounds great. Thanks for linking to #pocolo

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  9. I've just recently switched to a business account on Instagram and I'm really pleased with the results. Thank you for sharing this really helpful post with us at the Hearth and Soul Hop. Scheduled to pin.

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  10. I always wondered how to do this... thanks for the tips!

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Thanks for taking the time to leave a message! I will do my best to get back to you soon!

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